Entrepreneurship
Digital Marketing Essentials
Reach the right customers and build a meaningful presence for your business online. Learn through focused lessons, reflection exercises and a practical assessment.
What you’ll take away
Define your ideal online customer
Create a focused content calendar
Measure campaign effectiveness
Your learning journey
01Your audience and brand
Build your understanding of your audience and brand through a focused lesson, a reflection activity and practical examples for your business.
02Social media strategy
Build your understanding of social media strategy through a focused lesson, a reflection activity and practical examples for your business.
03Creating useful content
Build your understanding of creating useful content through a focused lesson, a reflection activity and practical examples for your business.
04Measuring your results
Build your understanding of measuring your results through a focused lesson, a reflection activity and practical examples for your business.
YOUR INSTRUCTOR · SAMPLE PROFILE
Anne Njeri
Entrepreneurship and business training facilitator