Start & Grow Your Business

Start with a clear understanding.

Understanding your customer is an important part of building a resilient business. In this lesson, you’ll connect a core business principle to the decisions you make every day.

Consider a small business owner preparing to launch a new service. Rather than guessing what customers want, they speak with potential customers, examine their costs and start with a small test. This approach turns assumptions into useful information.

Three ideas to take with you

• Begin with the problem you want to solve, and keep your customer at the centre.
• Use simple, measurable steps to test your thinking before committing resources.
• Reflect on what you learn and adapt your plan as you move forward.

Illustrative lesson content · Reflection notes are not submitted to an instructor.